Sasha Reed
BlueBeam
VP Industry Advocacy
Sasha Reed works alongside leaders within the architecture, engineering and construction industries to further the development of standards and build greater awareness of advancements in digital construction. As a member of the Bluebeam leadership team, she’s spent the past 12 years working with customers to understand, and better define, ways to solve their challenges together. Sasha is the co-founder of the Construction Progress Coalition and former secretary to the buildingSMART alliance BOD under the National Institute of Building Sciences. She is also known industry-wide as a “conversation facilitator” hosting and participating in conversations in the US and abroad. She’s a contributor to StrXur and the BD+C Magazine Digital COM Blog and host of the Shared Pains podcast, focused on spreading the stories that move our industry forward.
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